We are a made up of 3 generations of daughters from my mom, to myself and my 4 daughters. We have a love for family, fashion, fun and functionality. Regeneration began in 2018. (Though we have been in the retail industry and have owned multiple businesss for the past 20 yeas.) Our brand was started 30 years ago with my mother making a line of ladies clothing out of our home. Through the years we have transformed with the times. My girls help out in many ways because they are home schooled and are able to be a big part of our daily business, from modeling, to infomercials, to working the register, to even going to market. We have something for all ages because we are all part of the buying processes.